RETAIL DESIGN

DIPTYQUE PERFUME STORE

The concept is developed by the iconic oval of the logo. The oval labels echo the shape of an 18th-century medallion, a pattern found on the Prétorien fabric designed by Desmond Knox-Leet in 1963: The broad oval pattern suggests the shields of ancient Rome. It is an emblematic shape, perpetually reinvented and found on all products made by diptyque. The oval is the signature shape of the eaux de toilette bottles and the white porcelain candleholders of the 34 boulevard saint germain line, as well as the scented ovals and solid perfumes. While the dancing letters are a signature of the ovals in the home collection, the back labels of the Eaux de Toilette and Eaux de Parfum shows an illustration of each scent. The oval label is found on the eaux de toilette bottles and candles.